Advertising and sharing the great features of your business on social media could be a big factor in bringing in more traffic to your website and additional conversions. The first step to take before sharing your great product on social media, is to study your audience and see what social media platform they use the most. This way you would be able to focus your efforts on sharing through that specific media instead of losing time sharing to an audience that is not interested in the product or service you have to offer. Asking current customers and using a tool such as “Twitter Advanced Search”, could help in making this decision on where to advertise your product online.
Another important step to take is to know your competitors, where they advertise their product, if the social media platform they use is working for them and knowing their strengths and weakness. This could help you avoid making the same mistakes they did. After taking these steps and research, it would be interesting to build a plan where you can write down short and long-term goals for your business. For example, a short term goal could be to attract more traffic to your website by posting on Facebook about your new business and maybe do something interesting to call their attention, such as a 10 days’ trial for the first 5 people that would share your post with others. This goal could lead to a long-term goal such as to increase the number of conversions. Kimberly Ann Jimenez has an interesting social media planner that could be a valuable tool when starting to advertise your business online.
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