Google Analytics is an important tool to track visitors in your webpage. It tracks users’ behavior in the website, the number of visits in correlation with ad clicks, and helps to track the demographic of users and possibly their age. Having the ability to track users and knowing where they navigate on the webpage will assist in focusing the campaign based on what users like and are interested in. It is important to follow the prompt from Google Analytics to make changes in the website and improve.
Linking Google Analytics to Adwords is simple. First we click on tools, then click on “link accounts”, select Google Analytics option then select the “Analytic property” which would be the website link you would like to add and follow through with the prompts. Google Analytics can also be accessed throughout a mobile app which can make it very convenient.
Link to Google AdWords mobile app:
https://itunes.apple.com/us/app/google-ads/id1037457231?mt=8
Link to Google Analytics mobile app:
https://itunes.apple.com/us/app/google-analytics/id881599038?mt=8
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